Kahn Ceramics

Studio kahn creates ceramics works that you need to brake in order to use. The products come in one piece and the user breaks them to make them usable. It’s exiting…how can you explain that experience in a package? How can you explain the complexity and uniqueness of the product?

The challenge grew even bigger when the client told us the budget was set and we were going to be printing on brown Kraft paper, in two colors…

It was clear we needed a strong concept to stand out on a shelf. We understood that the best way to communicate these wonderful products wasn’t by explaining them, rather interesting the shopper with an intriguing sentence. We designed the concept packages and created a series of four different messages.

This series is selling successfully in the museum of modern art (Moma) in NYC.

And thanks to studio kahn for the great photos!