Beit shmual is a Jerusalem culture center, which holds under one roof a number of different activities: shows, courses, tours, events, convention and a hotel. In the past there was no connection between the different fields.
A few years ago they approached us in order to undergo a branding process. after a strategic process lead by Nir Elad we understood what made beit shmual unique. The biggest breakthrough is related to the fact that there are many different things- under one roof.