KKL-JNF Community Forests KKL-JNF Community Forest

Branding and graphic design for the Jewish National Fund, presenting its new initiative of community forests.

SEO Jerusalem SEO Jerusalem

Branding and creation of a visual identity for SEO Jerusalem, a company which specializes in SEO and Internet marketing. The concept “Be a head unto lions" led to a new and refreshing branding strategy which differentiates the company among a jungle of competitors.  A functional website was designed for the company as part of a range of media marketing materials.

Geoprospect Geoprospect

Branding for Geoprospect, Israel’s leading geological and environmental consulting firm, presented us with a special challenge – how to rebrand it after 40 years of activity while creating a new visual language for the company.  Judging by the reactions of the company’s staff and clients, we believe that we met the challenge.

Avi Ben Wine Shops Rebranding Avi Ben Wine Shops

Rebranding for Avi Ben, a chain of wine stores.  Creation of a contemporary visual concept based on the company’s previous logo (the bottle and the glass).  Launch of the new identity was accompanied by a direct mail and press campaign.

Kamatz - Progressive Judaism Kamatz

Branding and production of promotional materials for Kamatz, a community in Mevasseret Zion affiliated with the Movement for Progressive Judaism.  Due to the center’s growth, it needed to combine its different messages and to present a uniform and attractive visual concept.  This involved creating an honest and authentic visual identity representing loyalty to the values of the veteran movement. 

The term “branding" refers to the sum total of consumers’ opinions, feelings and perceptions of and about a product, company or service. The purpose of the brand is to emphasize positive values such as reliability, quality and prestige. Branding is a process in which we develop brand identity and decide on the desired brand values. We match these values with public perception through effective marketing channels, while insisting on a clear, consistent and uniform message.

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