We at SAY believe that good branding manages to articulate the unique verbal and graphic outlook of a company or product in a simple, clear and cohesive way.
Only a brand that communicates honestly with its clients, a brand that’s image comes from an inner truth, leaning on real strengths and presented in an authentic and creative way, can penetrate the many filters of there clients, filters that are at work due to overload of information in our busy world.
For 40 years the Basher family had a small both in the ‘machne yehuda’ market, they served home cooked meals and Eli basher intended on continuing his parent’s tradition.
17 years ago Eli was traveling with his wife in Europe and fell in love with the world of cheese. Eli saw more than just cheese in front of him, he saw a business opportunity, and started importing quality cheeses from small markets and Dairies in Europe.
The small both became a small cheese shop. Eli Basher became the only qualified fromager in Israel (he can identify 300 types of cheese with his eyes closed)
The name says it all – the kingdom of the market. And Roni(the guy wearing a crown and giving out samples) is king.
‘machne yehuda’ market is the inspiration for the graphic language of the halva kingdom. The hand written signs, the characters, the yelling, the funny sentences trying to catch a shopers ear, the gimmicks the both owners u se to make you stop and taste and maybe even buy. Al of those reasons and of course the healthy delicious halava served us in creating the barnading for the halva kingdom